Thumb-Stopping Award
About This Category
This award celebrates a single piece of content that made audiences literally stop scrolling. It could be a video, image, reel, meme, or any social media post that captured attention immediately, sparked engagement, and resonated widely with your audience. We’re looking for creativity and originality.
Eligibility
Content must have been published between March 2025 and March 2026. Must be original content.
Judging Criteria
Creativity and originality. Scroll-stopping impact. Shareability and saves. Cultural relevance and resonance.
Creativity & Originality
Creativity and originality
Scroll-Stopping Impact
Scroll-stopping impact
Shareability & Saves
Shareability and saves
Cultural Relevance
Cultural relevance and resonance
Entry Requirements
Entrants must submit: Link to the content, The single piece of content that performed best on your platform in the last year. This should be your ultimate example of thumbstopping content. Links to your social media profiles, So judges can understand your overall content style and context. Short motivation, 150,300 words explaining why this content should win, including any creative approach, inspiration, or context behind it. Audience metrics, Include current follower count, average monthly views, engagement rate, shares, and saves.
Enter This Category
Think you have what it takes? Submit your best work and stand a chance to win R10,000 plus industry recognition.
Enter This Category