Content Creator Awards
All Categories

Thumb-Stopping Award

Description

Awarded to a single piece of content that captured attention and drove exceptional engagement.

Eligibility

Single piece of content published during the eligibility period.

Judging Criteria

Judged on engagement metrics, creativity, cultural moment, and shareability.

Engagement Metrics

30%

Views, shares, comments relative to audience

Creativity

25%

Originality of concept

Cultural Moment

25%

Capturing or creating a cultural moment

Shareability

20%

Organic spread