Expert Voices Award
About This Category
This award celebrates creators who share expertise, insights, and valuable knowledge, helping audiences learn, grow, and make informed decisions. It recognises content across areas like financial literacy, career guidance, wellness, science, technology, current affairs, and other professional or niche domains. The category is open to individual creators, experts in their fields, and content-led platforms that provide credible, educational, and actionable information. Entries should demonstrate authority, creativity, and the ability to engage audiences meaningfully.
Eligibility
Minimum 10,000 followers across relevant platforms. Content must have an educational, informative, or professional focus. Demonstrated consistency in content creation over the eligibility period.
Judging Criteria
Value and usefulness: Does the content genuinely educate or inform the audience? Clarity and accessibility: Is complex information communicated in an understandable and engaging way? Audience engagement: Are viewers saving, sharing, or interacting with the content meaningfully? Credibility and expertise: Is the creator recognised or demonstrably knowledgeable in their field? Consistency: Does the creator maintain a steady and reliable output of quality content?
Value & Usefulness
Does the content genuinely educate or inform the audience?
Clarity & Accessibility
Is complex information communicated in an understandable and engaging way?
Audience Engagement
Are viewers saving, sharing, or interacting with the content meaningfully?
Credibility & Expertise
Is the creator recognised or demonstrably knowledgeable in their field?
Consistency
Does the creator maintain a steady and reliable output of quality content?
Entry Requirements
Entrants must submit: Link to primary social platform where the content lives. Links to additional platforms to give judges a holistic view. Links to 2,3 representative pieces of content created within the eligibility period. A short description of the content, the audience it serves, and the creator’s area of expertise. A brief motivation explaining why the entry deserves recognition. Audience metrics: Current followers, average monthly views, engagement rate, shares, and saves.
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Think you have what it takes? Submit your best work and stand a chance to win R10,000 plus industry recognition.
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