Excellence in Branded Content Award
About This Category
Calling all agencies and brands! This award celebrates the campaigns that made you sit back and say, “Yes, we nailed it.” It’s for work that went beyond posting a single piece of content, campaigns that combined strategy, creativity, and measurable impact, while collaborating with content creators in an authentic and compliant way. We’re looking for campaigns that not only delivered results but also resonated culturally, captured audience attention, and set a benchmark for branded content in the creator economy. This category is not for creators to enter, it’s all about the brand and agency execution. This is the only category with an entry fee of R2,900 per entry. The entry fees go into creating creator workshops to help emerging creators professionalise their craft.
Eligibility
Campaign must have been executed within the eligibility period: March 2025, March 2026. Entry must demonstrate collaboration with one or more content creators; single posts are not eligible. Branded content must meet industry transparency standards, including clear disclosure of creator partnerships in accordance with recognised advertising guidelines.
Judging Criteria
Strategic insight and campaign idea: Does it solve a real challenge or seize a real opportunity? Creative execution: Is the campaign innovative, bold, and engaging? Measurable results: Impact on brand KPIs, engagement, reach, and ROI. Cultural relevance and audience resonance: Does it connect with the target audience in a meaningful way? Ethical disclosure and compliance: Were partnerships and sponsorships transparently disclosed?
Strategic Insight
Does it solve a real challenge or seize a real opportunity?
Creative Execution
Is the campaign innovative, bold, and engaging?
Measurable Results
Impact on brand KPIs, engagement, reach, and ROI
Cultural Relevance
Does it connect with the target audience in a meaningful way?
Ethical Disclosure
Were partnerships and sponsorships transparently disclosed?
Entry Requirements
Entries must include a comprehensive case study: Campaign overview (max 400 words). Creative examples or links to all content created. Campaign performance metrics and measurable outcomes. Confirmation that creator partnerships were clearly disclosed according to recognised advertising standards.
Enter This Category
Think you have what it takes? Submit your best work and stand a chance to win R10,000 plus industry recognition.
Enter This Category